Discover the history of ASTRID, the Czech brand with a long and successful story!
It all starts in 1847, when František Prochaska, a young entrepreneur from the surroundings of Český Brod, opens his first soap shop on Celetná Street in Prague. There he creates and produces his first bath soaps. ASTRID is born
During the 1850s, František Prochaska builds his own manufacturing plant and produces the Astrid cosmetic products, in cooperation with French essence manufacturers and Parisian perfume experts. Today, the Prochaska Company is acknowledged as the first historically certified cosmetics company in the Austro-Hungarian Empire and one of the oldest and most successful cosmetics companies in the region.
The company celebrates the 100 years of Astrid. The cosmetics brand has already a successful presence in the Czech market. To highlight the 100 years anniversary, ASTRID launches a strong campaign, communicating the core brand values: TRADITION, QUALITY, BEAUTY.
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The company's long tradition and high quality is internationally acknowledged, and as a result, new collaborations with international cosmetics manufacturers emerge. Astrid produces NIVEA crème and NIVEA skin lotion for Beiersdorf, as well as hair products, such as Taft hairspray for SCHWARZKOPF. It is the only non-French company, which the world-renowned Parisian company DIOR entrusts for producing its lipsticks.
While being one of the N.1 brands in suncare, foot care and lip care categories, ASTRID enters a new era, introducing the New Face of Astrid in in the Czech and Slovak markets! To celebrate the big relaunch, ASTRID joins forces with Tereza Maxova, the famous top model and philanthropist...
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