1960s - International collaborations

The company's long tradition and high quality is internationally acknowledged, and as a result, new collaborations with international cosmetics manufacturers emerge. Astrid produces NIVEA crème and NIVEA skin lotion for Beiersdorf, as well as hair products, such as Taft hairspray for SCHWARZKOPF. It is the only non-French company, which the world-renowned Parisian company DIOR entrusts for producing its lipsticks.