1947 – The “100 years of Astrid” Celebration
The company celebrates the 100 years of Astrid. The cosmetics brand has already a successful presence in the Czech market. To highlight the 100 years anniversary, ASTRID launches a strong campaign, communicating the core brand values: TRADITION, QUALITY, BEAUTY:
"A hundred years of tradition and quality"
"A hundred years of beautiful women with Astrid cosmetics".