1960s - International collaborations
The company's long tradition and high quality is internationally
acknowledged, and as a result, new collaborations with international
cosmetics manufacturers emerge. Astrid produces NIVEA crème and NIVEA
skin lotion for Beiersdorf, as well as hair products, such as Taft
hairspray for SCHWARZKOPF. It is the only non-French company, which the
world-renowned Parisian company DIOR entrusts for producing its
lipsticks.